When I tell people I work with branding, no one understands what I do. So I say "I work with marketing". But they are definitely not the same thing.

Marketing: Hey everyone, I am a great lover!
Branding: I heard you are a great lover.
Marketing
In marketing (paid or organic), we are amplifying our message, reaching more people, and telling the audience what we do or sell.
Branding
Branding is a reputation. It is how we are known. To achieve…