Why And How You Should Adopt QR Codes In Your Marketing Strategy
We decided we only needed 3 printed products to get us started at Structura: business cards, t-shirts, and totes. WHY we choose these 3 products will be posted separately -because there is a strategic reason for our choice. On this post, we want to share that we added QR codes to each of these products, and why QR codes can be such a powerful tool for your marketing efforts.
In the realm of modern marketing, QR codes stand out as a powerful tool, but their widespread adoption in the US market still lags behind. As a forward-thinking marketing agency that is always making use of all things modern and automation for our clients, we’ve witnessed firsthand the transformative impact these codes can have on marketing materials.
Data and Stats on QR Code Effectiveness
- QR codes have been shown to increase website visits by up to 40% when integrated into marketing materials.
- Businesses that utilize QR codes in their marketing efforts experience an average revenue increase of 20%.
- Incorporating QR codes into branding materials can lead to a 30% growth in brand awareness among target audiences.
The Versatility of QR Codes
QR codes offer a versatile solution for small businesses looking to enhance their marketing strategies. From adorning merchandise like t-shirts and totes to serving as essential components of business cards, QR codes seamlessly integrate into various facets of marketing materials, offering convenience and efficiency to both businesses and consumers.
Customization and Brand Identity
One of the most exciting developments in QR code technology is the ability to customize codes to align with a brand’s identity. No longer limited to traditional black squares, QR codes now come in a diverse array of shapes and designs, allowing businesses to enhance their visual appeal and reinforce brand recognition.
Enhancing Brand Recognition
The advanced customization on some QR Codes allows us to add our business logo, patterns, etc. So, not only adds visual appeal to marketing materials but also creates a cohesive and memorable brand experience for consumers.
Bridging the Physical and Digital Worlds
In an increasingly mobile-centric world, QR codes offer unparalleled convenience and accessibility, making them indispensable tools for businesses looking to connect with their target audience.
This is the main reason we have QR Codes on our marketing products!
Turning Hearts: A QR Code Success Story
Turning Hearts embraced QR codes as the centerpiece of their business model. The business literally is about selling QR Codes to be added to our loved ones graves.
This service allows us to upload photos, videos, and write a bio about a loved one. The QR Code in a heart shape is generated, added to the grave, and anyone visiting the location can scan the QR Code and learn more about the deceased by seeing the bio, photos, and videos their loved ones chose to represent them.
Talk about smart business model!
Important: Immediate Action and Safety Precautions
QR codes prompt immediate action from users, providing instant access to relevant information or services. However, it’s crucial to exercise caution and follow safety protocols when scanning any QR code.
Random codes from companies that look shady will likely take you to a shady, virus-packed website.
Conclusion: Elevating Your Brand with QR Codes
In conclusion, QR codes represent more than just a convenient tool for accessing information — they are powerful assets that can elevate your brand and enhance the overall consumer experience. By embracing QR code technology and leveraging its creative potential, small businesses can unlock new opportunities for growth and differentiation in today’s competitive landscape. If you’re ready to take your marketing materials to the next level with breathtaking QR code designs, we invite you to partner with us and embark on this exciting journey together.
*this post was posted first at Structura Marketing's blog and LinkedIn Newsletter.
