What makes a luxury brand in today's market? — I have core points to share, 5 things you need to know to build a successful luxury brand. But as we go through this post, you will see that luxury brands are all about an incomparable experience or results. Sometimes it’s a watch or other piece of jewelry, and sometimes…

The end of Q1 is here. It's time to hit the business side of things hard! — Since March is the last month for Q1, it seems like a good time to go deeper into the business side of things. As I progressed into the detailed writing of today’s steps, I kept repeating myself by suggesting consistency and high quality in deliverables -be those free or paid…

Develop the business strategy first things first. Focus on business, then branding. — While we focus on building a brand that supports business goals, the first thing I must share is: to develop the business strategy first things first. Focus on business, then branding. Step 1: Building A Brand That Supports Business Goals To create a brand that supports our business goals, it is important to first define those goals and understand…

Because sometimes we just need the effective basics, not the fluff info — I created a simple, free, Branding Strategy Start Guide for beginners. It contains one page per topic, so it’s a super quick and easy read, where the value lies in telling you exactly what you need, instead of filling it with fluff or examples that would add to nothing impactful…

Unfortunately, the coaching industry is the best example of why high pricing does not mean the best service. — I have a whole post coming up in mid-March about brand pricing and positioning for brands and how it will impact our services and income. So subscribe to get it! Yes, There Are Good Service Providers Charging Cheap, But… Firstly let me clarify that I am a firm believer that yes, I can get good service for $500 or…

One of the best reasons to develop your brand statements is that it supports the know-like-trust process. — I hope the Brand Foundation segment was just what you needed to set a solid foundation for your brand. On to our final post on this segment (for now, anyway)! 1. Taglines Still Rock! Seriously. The right tagline is that you're proud to use everywhere because it represents your brand so darn well. I…

Simply put: Brand positioning is THE $h!t that will make your brand occupy a special place in the market — February is all about your Brand Foundations here, and I’m following a pattern that will give you solid steps to build your brand foundations. Today's step: Brand Positioning If you haven’t yet, I strongly recommend you go through my posts for Defining Your Brand, Developing Your Brand Story, and Refining…

Brand voice is a brand’s personality and tone (emotion) that is present throughout every spectrum of a brand’s communication channels. — The process of finding the right brand voice can be a challenge, but it doesn’t have to be. Defining our brand voice helps us maintain a consistent tone and personality in all of our customer interactions. …

One of the easiest and most effective marketing tools: brand story. — There are two things that matter incredibly for a business the actual launch and the marketing. The success of a business ultimately depends on how well it can market itself to its customers. And how does brand story play a part in this? …

This is a short post with my previously subscription-only short and sweet webinar on brand strategy. — The one reason I won't write the post to go with this video is because one already exists. You can here it here, on Medium. How To Build A Successful Brand In 10 Steps I often say branding is big puzzle, made of several pieces. But I have a shortcut to help you build a successful brand…hellokellybrito.medium.com

The first step in creating a brand that stands out in the market is to define our brand identity -a must for any business, in any niche. — Step 1 on Brand Foundations is: Define Your Brand! So, today, let's explore the fundamentals of creating a unique and powerful brand identity that will help your brand stand out in your market. Our brand's identity is the first impression customers have of our company and, thus, it’s what sets us apart from the competition.

Would you agree that branding a business means humanizing it? As in giving the business human-like traits? — If we think of branding in that way, giving a business human-like traits, it might be easier to define our brand's identity. But I do have some general steps to help you get there faster. Brand identity is one of the most important things…

5-Steps Branding brings my best 5 steps to get that one major thing accomplish in your brand. In February we're focusing on all things Brand Foundations. — Although everyone started their year in January, my year is starting in February. Well, sorta. Life has been impossibly crazy, so I planned my content and work starting this month. This means, I'll be helping you (if you need such help) to build a kickass brand from scratch starting this…

Understanding how brand, visual identity, and branding are different is the first step to building a brand that stands out. — Branding has become such a popular word online. But the terms “brand” and “branding” are heavily misused these days. Understanding how brand, visual identity, and branding are different is the first step to building a brand that stands out. Well, let us explore the differences between a brand, visual identity, and branding.

How do we create content that is on brand? We want to create content that supports our business’s growth. But it must also align with our brand strategy. — We want to continuously reinforce our expert positioning in the market and have a recognizable brand identity. Strategic branding helps us achieve just that ↑ . Can you tell who a post belongs to while scrolling on Instagram, just from the colors or font used on their carousel? This is…

Placing the business where our ideal demographics reside —

These are, by far, the 2 things I believe any brand needs to do, to stand out in today's market. — 1. Be The Expert, Be Specific, Be Niche. I once heard a great example on this subject: Imagine you want to color your hair, but you don't know any hairdressers. So, like anyone, we research (Google it). Chances are we will find hundreds of hair professionals. And chances are, we will find expert colorists. …

It always amazes me that a green mermaid symbolizes a place called Star-Bucks. I mean, how do those 2 relate? That brings me to my first step: Brand Naming. — 1. Naming Let’s use Starbucks as an example. Seattle-based, ocean reference, Moby Dick’s Starbuck (first mate of the Pequod). Seattle > the sea > Moby Dick > Starbucks > mermaid logo (siren, some reinforce). Domain URL, social media handler, memorability… Check out Jonathan Bell’s fantastic 5 minutes TED talk on brand naming.

There is a HUGE chance you will see someone with a logo just like yours out there. That's OK, but why settle for that? — An Average Logo Isn't Memorable, But It's Ok. Because our brand is so much more than our logo, it is ok to have an average logo. Truth be told: Twitter, Nike, and Apple logos are very average. Does it matter that their logo isn't "fancy"? I mean, they are clever and relate to the brand, don't they? …

The brand promise is the value and experience a brand commits to delivering to its audience and clients — What Is Brand Promise? A brand promise is a value and experience a brand commits to delivering to its audience and clients. The promise tends to be one of the things potential clients value the most on a brand, considering it is a direct and more…