How To Apply Brand Story Strategy To Your Brand
What The Heck Is Brand Story Strategy?
I know we understand storytelling when it’s structured in a book: beginning, middle, and end. But when it comes to applying it to a brand, many of us have a hard time translating it.
Storytelling is a tool to connect with our audience, with our friends, our community.
My best advice is: think of a hero’s journey. YOU are the “hero” on your brand story.