Kelly Brito

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Demographics: Statistical data relating to the population and particular groups within it.
Psychographics: Study and classification of people according to their attitudes, aspirations, and other psychological criteria.

Business Before Branding = Demographics Before Psychographics

Ideally, we'll define our audience’s psychographics, then demographics. Realistically, this works best for low-investment businesses (photography, coaching…).

In businesses requiring a significant financial…

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Kelly Brito

Kelly Brito

⚡️Brand UNfluencer | ✨ Creator of cool branding stuff at http://KellyBrito.com | Monthly 💌 at http://HelloKellyBrito.substack.com