Kelly Brito

When I tell people I work with branding, no one understands what I do. So I say "I work with marketing". But they are definitely not the same thing.

Photo by Melanie Deziel on Unsplash

Marketing: Hey everyone, I am a great lover!

Branding: I heard you are a great lover.


In marketing (paid or organic), we are amplifying our message, reaching more people, and telling the audience what we do or sell.


Branding is a reputation. It is how we are known. To achieve…