We are a desperate generation, where everyone needs money, so people are selling fake-ass dreams. We are fighting a hell of inflation. Financial crisis. Recessions. COVID… You name the plague, our generation got it. This opened up an opportunity for people who are making money from our naive clicks on…

Monthly round-up of content I loved and think you should read it too! Zero-Click Content: How to Beat the Platforms at Their Own Game Amanda Natividad is the marketer behind The Menu, a fantastic newsletter running on Substack (you guys, I love that platform!). Here's a fantastic post by her this month: Zero-Click Content: How to Beat the Platforms at Their Own Game But it's not even just the above platforms. It's user behavior, too. Nobody opens up the Twitter app in hopes of…amandanat.substack.com

There are, at least, 41 types of marketing -and they all kinda work together. IN THIS POST: · An Overview Of The Types Of Marketing · Organic Marketing Works, But The Leg Work Tiring ∘ I'm Going All In On Paid Advertising Marketing! An Overview Of The Types Of Marketing Yesterday I wrote about content marketing for…

This is NOT your average Medium post about Medium! Let's get dirty (I mean techy). — I dislike Medium posts about Medium as much as you do. So this is not what we will be doing here -technically. IN THIS POST: · 1.Medium Content Optimization: SEO Settings · 2. Medium Content Optimization: Post Structure · 3. Medium Content Marketing What Medium-fluencers Tell Us (take it with a grain of salt -or a bag)

It always amazes me that a green mermaid symbolizes a place called Star-Bucks. I mean, how do those 2 relate? That brings me to my first step: Brand Naming. — 1. Naming Let’s use Starbucks as an example. Seattle-based, ocean reference, Moby Dick’s Starbuck (first mate of the Pequod). Seattle > the sea > Moby Dick > Starbucks > mermaid logo (siren, some reinforce). Domain URL, social media handler, memorability… Check out Jonathan Bell’s fantastic 5 minutes TED talk on brand naming.

These are, by far, the 2 things I believe any brand needs to do, to stand out in today's market. — 1. Be The Expert, Be Specific, Be Niche. I once heard a great example on this subject: Imagine you want to color your hair, but you don't know any hairdressers. So, like anyone, we research (Google it). Chances are we will find hundreds of hair professionals. And chances are, we will find expert colorists. Would you go with…

Why I quit and think most designers should do the same — My decision is based on two reasons: mental health and creativity. The Truth Of Designing For Clients While I charged thousands from each client for custom branding design, I always felt limited and frustrated. This is something many artists and creatives go through: having their work hammered, chopped, and disfigured until the client is happy.

There is a HUGE chance you will see someone with a logo just like yours out there. That's OK, but why settle for that? — An Average Logo Isn't Memorable, But It's Ok. Because our brand is so much more than our logo, it is ok to have an average logo. Truth be told: Twitter, Nike, and Apple logos are very average. Does it matter that their…