Let's enter the branding phase of this marketing plan! — Continuing Our Post, Going Into Branding Your Small Business In case you missed yesterday's post, here's the skim. But I still think you should go all the way to the beginning and read all posts in the Marketing For Small Businesses list: Marketing For Small Businesses Edit descriptionhellokellybrito.medium.com Part 1’s main points: 1. Most of us think of visuals when we think of branding. …

Don't let the "niche" part fool you, this is still a very strategy-oriented and no-BS post. Let's grow our small businesses together! — What comes to your mind when you think of successful companies? Most people will think of the catchy slogans, recognizable logos, or unique brand identity associated with these companies. Even I would think of a logo first. …

Part 2 of How To Improve Your Business Marketing Strategy With Old School Marketing, Free Ads, And AI — As someone who started an online business 20 years ago, staying online was always very comfortable. In fact, hitting the local market scared me. But two things happened: I moved to a small town and decided to open a bookstore cafe. These two things are not related, but they each…

This business marketing strategy is based on a photography business I've launched and may not be ideal for all business types. — I have relaunched my photography business this week. It was a very lowkey launch, different from what we see in the social media world these days: with 90+ days creating hype, going Live, and so on. I created a simple business marketing strategy and adopted a mix of old-school and…

Develop the business strategy first things first. Focus on business, then branding. — While we focus on building a brand that supports business goals, the first thing I must share is: to develop the business strategy first things first. Focus on business, then branding. Step 1: Building A Brand That Supports Business Goals To create a brand that supports our business goals, it is important to first define those goals and understand…

The end of Q1 is here. It's time to hit the business side of things hard! — Since March is the last month for Q1, it seems like a good time to go deeper into the business side of things. As I progressed into the detailed writing of today’s steps, I kept repeating myself by suggesting consistency and high quality in deliverables -be those free or paid…

I am beyond grateful for the brilliant brains that created AI assistants. Everywhere I turn, I see these babies now: ChatGPT, Notion's AI, Alura.io AI… What a dream! This weekend, in just 15 minutes, I finally wrote my Terms & Conditions, Terms of Use, and Privacy Policy pages -something I…

It is an easy path, just takes years, not months. — Everywhere I turn people are talking about being an expert or authority like it’s easy or doable in a month. Making us believe an expert is someone who is “a couple of steps ahead of the people we teach.” That’s NOT an expert. That’s just someone a couple of steps…

Pricing will always be important in branding, and this is why… — For this post, I’ll focus on how pricing will inevitably influence customer service, but I'll be focusing specifically on how our revenue can influence our customer service. …